When it comes to any business, the value of strategic marketing, the blood for all business, cannot be ignored. Marketing covers planning, SWOT analysis, consumer behavior, budget and the other factors that affect how the company’s goods appeal to the target customers. Without it, people would not know that a product or service exists, what it is about, and if it is a necessity or want. What is important is to include the consumer in the definition, as without it, there would not be any business at all.Marketing has many definitions, but the most common is that it is the process of identifying and distributing the products and services that offer a value to the consumer. It also means building and maintaining the customer’s relationship with the business. It is what defines a business and differentiates it from others.Importance of MarketingNo business should be without someone in charge of marketing. In fact, no business would ever get off the ground without a good marketing plan. Identifying the product itself is already a step in marketing. The target customers should also be identified along with details on demographics, attitudes and perceptions, and purchase behavior. Then, the product is matched with the target market information. This ensures that consumers will actually buy the company’s products. The marketing plan also includes steps on how to retain these customers and keep them loyal to the brand. But, there’s more to marketing than these steps. Effective marketing needs to be strategic.What makes strategic marketing the blood for all business enterprises is that it keeps the customers coming. Clearly, marketing is a process and it should serve as a guide for making decisions on everything about the product/s. The process has to be continuous and resources should be allocated to it. The goal of strategic marketing is to help the company achieve its revenue targets among others.Here are some more of the benefits that clearly underscore the importance of strategic marketing for businesses:1. Marketing Allows the Company to Quickly Adapt to Changes – part of strategic marketing requires that the business keep abreast of developments in the industry and in the economic environment it operates in. This way, it will be ready to grab opportunities or to steer clear of hurdles when they present themselves. Being prepared for contingencies is one of the elements of an effective strategic marketing plan. Whether the changes are positive or negative, a good marketing plan should allow the company to make the most out of the situation.2. Marketing Keeps Businesses Competitive – a SWOT analysis is an essential part of a strategic marketing plan. This involves the identification of the company’s strengths, weaknesses, opportunities, and threats. These are often reviewed vis-à-vis the competitive landscape. Marketing intelligence is necessary to scope out the competition and find out why consumers are buying their products. The challenge in improving the company’s products and services is to avoid being labeled as copycats. The trick to capturing the competitors’ market share as well is to “top” what they are offering with better product benefits or features.3. Marketing Stimulates Sales Faster – more than advertising, it is marketing that actually keeps the cash register ringing. Advertising can only do so much when it comes to attracting customers. Marketing is the one that compels them to buy and to keep on buying the products. Marketing comes up with the right packaging, pricing, and promotions to stimulate sales faster.Marketing InitiativesThroughout the marketing process, there are several initiatives that can be included. A marketing plan is usually drawn up as part of the annual business plan. The marketing plan for the coming year is usually based on the previous year’s plans unless the business wants to undertake drastic changes in response to market, industry, or environmental developments. Among the marketing initiatives that are detailed in marketing plans include: tapping new market segments, exploring new market areas, repackaging products, developing and launching new products, and holding promotions for products that need a little push.To come up with these initiatives, the marketing departments do research either through their own in-house team or by hiring an external research agency. The scope of research requirements could vary depending on what initiatives the company would like to explore. Benchmarking studies are common for businesses offering services. Focus group discussions on user attitudes and interests and surveys on product preferences and usage are usual for products selling fast moving consumer goods. For reliable and usable research results, the objectives of the study should be in sync with the marketing goals as well.Businesses should understand that there is no one-size-fits-all marketing. Each business should be clear about what its goals and objectives are and should tailor-fit its marketing plan accordingly. It needs to be clear about its target market and come up with creative ways to meet their needs and wants. Only by making strategic marketing the blood for all business can real profits be generated and sustained over the long term.
Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.
5 Online Video Editors without Watermarks
With video sharing at an all-time high across all social media platforms, using an online video editor makes your life easy. For example, the YouTube Platform alone uploads millions of videos a week. The right tool can give you a competitive edge. Thus, finding an editor with no watermarks is your best ally to promote your business with video content. After all, watermarks distract viewers when it comes to branding. Need an online video editor with no watermarks? Take a look at the top choices below.
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Factors to Weigh When Selecting an Online Video Editor
With so many video editors online, it can be overwhelming to pick just one. Though most of them share the same purpose of crafting stunning videos, they are not created equal. Even online video editor tools share different characteristics. Here are some factors you must weigh when selecting a digital solution:
Some online video editors are free to use with no watermarks. This is your best bet when you have a limited budget. However, others require a fee so you can remove the watermark. Most editors also offer tiered rates that provide more features the higher the level. Thus, when choosing an editing tool, you must assess your budget and your purpose. All of this will tell you how much you can afford to spend.
The Price
Online video makers come with a broad range of features, from hundreds of transitions to funky animation. The key is finding the tool that you feel comfortable working with. If you have computer memory issues, then pick an editor with cloud-based storage help. Similarly, having access to templates and footage will be helpful for newbies. Most of all, finding a tool with “no watermark” is a priority
The User Interface
Some digital tools are quite complicated. There’s a learning curve, so you need to study first before feeling at ease to use the tool. If you’re new to this field, finding a video maker with an easy user interface works best. Consequently, this means you don’t have to spend hours editing. With drag and drop features and a few clicks of the mouse, you will enjoy the finished product in a matter of minutes.
The Objectives
If you intend to create video ads for your business, then access to a business suit with professional themes works best. When releasing short video commercials, you definitely cannot choose an online video editor with watermarks. It will confuse your target market because they may end up thinking you’re advertising some other product.
Top 5 Video Solutions With NO Watermarks
If you need to create ads, tutorials, explainers, and other videos with no watermark fret not. These top five solutions assure you can create stunning works of art without other people’s branding. Let’s get started.
Promo.com
This lives up to its name by helping you promote your brand well on social media and anywhere else. It offers free to use with no distracting watermarks. Even the basic package comes with lots of templates and free music that assures you can create with ease. If you want to enjoy more features, you can pay for an affordable upgrade. This tool assures you can access:
Thousands of pre-designed templates
Millions of stock video clips and photos
Extensive copyright-free music
Ability to do voice-overs
Animation, effects, transition
Background, colors, fonts
Moreover, if you feel unsure about what to do, 24/7 live chat support is ready to offer assistance anytime. You can actually chat with a real-life customer service agent and not some random bot.
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Movie Maker Online
The biggest perk of Movie Maker Online is there are no registration requirements. Just hop onto the site and start editing. There’s no need to download on your PC and install. Most of all, it is free to use, and your final product will have no site labels or watermarks.
This online video editor lets you upload your photos and footage with ease. Moreover, you can add effects, transitions, and music. Best of all, other than editing videos, this tool allows you to:
Edit photos
Make animations
Create collages
Craft slideshows
Make GIFs
WeVideo
If you want to upload stuff from your phone gallery and have the final edited output within seconds, WeVideo is a great ally. It is compatible with android and iOS mobile. Moreover, it also works with your PC without downloading it. It provides a cloud-based storage system that offers unlimited saves.
In addition, WeVideo allows you to upload and edit any file format. You can swiftly edit, no matter where you are, and immediately share on your site or social media profiles. This allows you to enjoy these perks:
Free stock photos
Extensive video clips
Free music
Various effects
Hippo Video
Try Hippo, another online video editor with no watermark. This tool means you don’t have to download any software. As long as you have internet access, you can edit in the virtual world. This tool allows you to import and export any files from the following:
Gmail
Google Suite
Google Drive
Other cloud-based storage apps
This solution has everything to satisfy your needs. Enjoy its library packed with clips, photos, effects, and music. You can trim, cut, blur, add emojis, or include callout options. Moreover, you will enjoy using templates for whatever you want to create. Best of all, Hippo Video allows you to narrate using the mic tool.
VSCD Free Video Editor
This wonderful tool has no download, no ads, and no watermarks. Just download this software from its site, and you can begin editing. However, your device must meet certain specifications so the app will run.
From there, you can edit all types of file formats and enjoy super effects. With your mouse, you can readily alter images and footage. It also comes with a chroma key that helps you adjust color. Moreover, it has an excellent audio editor for the best sound equalization and volume correction.
The Final Wrap Up
With so many online video editors, it can be overwhelming to choose just one. However, it is okay to have a few editors in your marketing tool kit. And a digital solution with no watermark works best because it will help solidify your branding. Remember, the right tool plays a crucial part in ensuring you edit and share high-quality video content that makes an impact.